There is a strong distinction between supermarket publications and other local magazines.

The first ones exist primarily to sell various products. They are used as marketing tools and, even if given away for free, aim to generate profits. But in order to get shoppers interested some publication offer other editorial content, such as lifestyle features, recipes or interviews with celebrity chefs, food critics, wine experts etc.

Local magazines claim to serve communities through news and features about local issues and events. However, being sponsored only by advertisement, they tend to be perceived more as the advertising platform for local businesses than a platform for objective editorial.

It seems that one publication cannot serve all communities by providing interesting editorial content, news, features, as well as advertisements and special offers on supermarket products.

I wonder why not...?