There is a strong distinction between supermarket publications and other local magazines.
The first ones exist primarily to sell various products. They are used as marketing tools and, even if given away for free, aim to generate profits. But in order to get shoppers interested some publication offer other editorial content, such as lifestyle features, recipes or interviews with celebrity chefs, food critics, wine experts etc.
Local magazines claim to serve communities through news and features about local issues and events. However, being sponsored only by advertisement, they tend to be perceived more as the advertising platform for local businesses than a platform for objective editorial.
It seems that one publication cannot serve all communities by providing interesting editorial content, news, features, as well as advertisements and special offers on supermarket products.
I wonder why not...?
About Me
- Katarzyna Matuszewska
- I grew up in a small town in Poland believing that the only boundaries that should not be crossed were those which I set up for myself. Now, living in the cultural blur of a cosmopolitan city I stick to that rule. I cross boundaries between cultures, languages, between print and web, between journalism and design in search of original creative fusions. I graduated from University of Westminster in 2010 with a Masters Degree with Distinction in Design for Communication. I also hold a First Class BA in Journalism with Media and Cultural Studies from Kingston University, which gives me a combined knowledge of editorial and design practices. Having previously worked for The Sunday Times Magazine, Haymarket and Think Publishing, I have experience in publishing and design industries and a strong passion for editorial design. I am a great (bilingual) communicator, a competent writer and a designer. I produce imaginative magazine layouts to convey the publication‘s editorial mission and specialise in magazine launch and redesign projects. If you think your organisation could benefit from my knowledge and experience, please get in touch.